{"id":6479,"date":"2025-03-31T19:04:49","date_gmt":"2025-03-31T19:04:49","guid":{"rendered":"https:\/\/cynatic.ch\/?p=6479"},"modified":"2025-09-12T08:42:15","modified_gmt":"2025-09-12T08:42:15","slug":"seo-or-google-ads","status":"publish","type":"post","link":"https:\/\/cynatic.ch\/en\/seo-oder-google-ads\/","title":{"rendered":"SEO or Google Ads: Which strategy really brings you customers as a company in Switzerland?"},"content":{"rendered":"<p>Imagine you have built up a successful company in Switzerland. Your products or services are first-class, your regular customers are satisfied - but there's a problem: nobody can find you online. This is a scenario that many SMEs are confronted with. So the question is: how can you efficiently bring more potential customers to your website - SEO or Google Ads?<\/p>\n\n\n\n<p>The two main strategies that companies use to be visible in Google search are <strong>SEO (search engine optimisation)<\/strong> and <strong>Google Ads (paid advertising)<\/strong>. But which is the better choice? And is it perhaps worth combining the two?<\/p>\n\n\n\n<p>For many years, we have been providing support as experts for <a href=\"https:\/\/ads.google.com\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/ads.google.com\/\" rel=\"noreferrer noopener\">Google Ads<\/a> and SEO help local businesses to attract new customers via their website. In this article, we take a close look at both methods and help you find the right strategy for your business.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. the basics: SEO or Google Ads<\/strong>?<\/h2>\n\n\n\n<p>Before we dive into the details, let's briefly clarify what SEO and Google Ads actually are.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is SEO?<\/strong><\/h3>\n\n\n\n<p>SEO stands for <strong>Search engine optimisation<\/strong>. The aim is for your website to appear higher up in Google's organic (non-paid) search results. This is achieved by optimising your content, making technical improvements to your website and gaining backlinks from other sites.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Advantages of SEO:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sustainable visibility<\/strong>Once in 1st place, you benefit from visitors on a permanent basis.<\/li>\n\n\n\n<li><strong>Building trust<\/strong>Users often trust organic results more than adverts.<\/li>\n\n\n\n<li><strong>Cost efficiency<\/strong>No click costs you money directly (apart from the costs for SEO measures).<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Disadvantages of SEO:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Long waiting time<\/strong>It can take months before the first successes become apparent.<\/li>\n\n\n\n<li><strong>Regular work required<\/strong>Google often changes its algorithms, which makes adjustments necessary.<\/li>\n\n\n\n<li><strong>High competition<\/strong>: In popular sectors, it is difficult to assert oneself against established websites.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What are Google Ads?<\/strong><\/h3>\n\n\n\n<p>Google Ads (formerly Google AdWords) is the <strong>Paid advertising on Google<\/strong>. Companies can place adverts that appear at the top of the search results - even before the organic hits.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Advantages of Google Ads:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Immediate results<\/strong>: As soon as you start a campaign, visitors can come to your website.<\/li>\n\n\n\n<li><strong>Precise target group management<\/strong>You can determine who sees your advert (e.g. by location or interests).<\/li>\n\n\n\n<li><strong>Scalability<\/strong>You can flexibly adjust the budget and therefore the clicks.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Disadvantages of Google Ads:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cost-intensive<\/strong>Click prices are high in many sectors, especially in Switzerland.<\/li>\n\n\n\n<li><strong>No organic effect<\/strong>: As soon as you stop paying, your visibility disappears.<\/li>\n\n\n\n<li><strong>Display fatigue<\/strong>Certain users deliberately skip adverts and click on organic results.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2 When is SEO worthwhile?<\/strong><\/h2>\n\n\n\n<p>SEO is ideal if you want to grow in the long term and are prepared to invest time and resources.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Which companies benefit most from SEO?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Companies with local services<\/strong>Restaurants, dental surgeries and craft businesses benefit from <strong>local SEO<\/strong>.<\/li>\n\n\n\n<li><strong>Online shops<\/strong>Whoever sells products benefits enormously from a good Google ranking.<\/li>\n\n\n\n<li><strong>B2B service provider<\/strong>SEO helps to attract qualified leads who are looking for specialised services.<\/li>\n\n\n\n<li><strong>Niches<\/strong>Companies that have to contend with less competition or specialise in a particular product\/service can build up a high search rank more quickly.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>An example with SEO<\/strong><\/h3>\n\n\n\n<p>We have been helping a dental practice in Zurich to optimise its website for Google for years. It took about six months, but after that the site ranked for terms like \"Dentalhygiene Z\u00fcrich\" and consistently brought in bookings - without having to spend a single franc on advertising.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3 When are Google Ads worthwhile?<\/strong><\/h2>\n\n\n\n<p>Google Ads is ideal if you <strong>Fast results<\/strong> and are prepared to pay for it.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Which companies benefit most from Google Ads?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>New companies<\/strong>Immediate visibility to win your first customers.<\/li>\n\n\n\n<li><strong>Products \/ services with high margins<\/strong>If a customer brings you a lot of sales, a high click price can be worthwhile.<\/li>\n\n\n\n<li><strong>Seasonal offers<\/strong>Events, holiday offers or Christmas promotions benefit from the fast reach.<\/li>\n\n\n\n<li><strong>For companies with a lot of competition<\/strong>If you operate in an industry with a lot of competition and large established providers, it is easier to win customers with Google Ads.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A case study from practice<\/strong><\/h3>\n\n\n\n<p>A small Swiss family business specialising in the sale and installation of towbars relied exclusively on Google Ads. Within three months, we generated over CHF 26,000 in sales with a budget of CHF 3,000. This would not have been possible in such a short time without Google Ads.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. the hybrid strategy: combining SEO and Google Ads<\/strong><\/h2>\n\n\n\n<p>From my own practical experience, I personally recommend a <strong>Combination of SEO and Google Ads<\/strong>to win customers in the short term and build a strong online presence in the long term.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What does a successful hybrid strategy look like?<\/strong><\/h3>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Get started immediately with Google Ads<\/strong>Generate traffic directly while SEO optimisation is running.<\/li>\n\n\n\n<li><strong>Build up SEO in parallel<\/strong>Create content, make technical improvements and build backlinks.<\/li>\n\n\n\n<li><strong>Customise Google Ads bit by bit<\/strong>As soon as SEO is successful, use Google Ads to target search terms that are not easily visible via SEO. Create special campaigns for certain promotions (Black Friday, Christmas, etc.)<\/li>\n<\/ol>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>My tip: Don't forget retargeting!<\/strong><\/h3>\n\n\n\n<p>Google Ads is an ingenious combination <strong>Retargeting<\/strong> with SEO. Visitors who came to your website via SEO but did not make a purchase can be retargeted with targeted Google Ads.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5 Conclusion: Which strategy is right for you - SEO or Google Ads?<\/strong><\/h2>\n\n\n\n<p>There is no <strong>standardised answer<\/strong>because it depends on your industry, your budget and your goals. Here is a brief guide to help you decide:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>If you are planning for the long term and want organic visitors \u2192 SEO<\/strong><\/li>\n\n\n\n<li><strong>If you want instant results and full control \u2192 Google Ads<\/strong><\/li>\n\n\n\n<li><strong>If you want the best of both worlds \u2192 Combination of SEO and Google Ads<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>No matter which strategy you choose, one thing is certain: <strong>SEO or Google Ads for Swiss companies are crucial for online visibility and long-term success. <\/strong>It's better to start now than to let your competitors pull away!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Still unsure?<\/strong><\/h3>\n\n\n\n<p>Let us help you <a href=\"https:\/\/cynatic.ch\/en\/contact\/\" data-type=\"page\" data-id=\"5108\">non-binding advice<\/a>. We help you to develop the optimal strategy for your company with a lot of practical experience and a large number of results from other customers!<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Stellen Sie sich vor, Sie haben ein erfolgreiches Unternehmen in der Schweiz aufgebaut. Ihre Produkte oder Dienstleistungen sind erstklassig, Ihre Stammkunden sind zufrieden \u2013 aber es gibt ein Problem: Niemand findet Sie online. Das ist ein Szenario, mit dem viele KMU\u2019s konfrontiert sind. Die Frage ist also: Wie k\u00f6nnen Sie effizient mehr potenzielle Kunden auf [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":6465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48],"tags":[],"class_list":["post-6479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wissenswert"],"acf":[],"_links":{"self":[{"href":"https:\/\/cynatic.ch\/en\/wp-json\/wp\/v2\/posts\/6479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cynatic.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cynatic.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cynatic.ch\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/cynatic.ch\/en\/wp-json\/wp\/v2\/comments?post=6479"}],"version-history":[{"count":0,"href":"https:\/\/cynatic.ch\/en\/wp-json\/wp\/v2\/posts\/6479\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cynatic.ch\/en\/wp-json\/wp\/v2\/media\/6465"}],"wp:attachment":[{"href":"https:\/\/cynatic.ch\/en\/wp-json\/wp\/v2\/media?parent=6479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cynatic.ch\/en\/wp-json\/wp\/v2\/categories?post=6479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cynatic.ch\/en\/wp-json\/wp\/v2\/tags?post=6479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}